Question

4. Briefly explain the categories of consumption Goods.

Answer 1

Explanation:

From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns. Convenience goods are those that are regularly consumed and are readily available for purchase.Consumer products are defined as products that satisfy a consumer's wants or needs. There are four types of consumer products, and they are convenience, shopping, specialty, and unsought. Convenience products are low cost, routine, low involvement, wide target market, and easily available.