(4) Selection of proper media is one of the objectives of research.
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Media selection involves a basic understanding of the capabilities and costs of the major advertising media. In media selection, a target audience is pinpointed, and media are chosen to reach that segment of the population. There are six elements of a successful media proposal.
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Media selection involves a basic understanding of the capabilities and costs of the major advertising media. In media selection, a target audience is pinpointed, and media are chosen to reach that segment of the population. There are six elements of a successful media proposal.
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