Question

4 What does a advertising/promotional planner sees as the primary purpose of the mass media?

Answer 1

The advertiser thinks of mass media as an advertising campaign for him.It looks like a great promotional medium because they can teach maximum people through mass media.For example these days social media like Twitter and Facebook are
very popular.If you create a community on Facebook and advertise you can easily create a market for yourself.Do advertise about and discounts and cashbacks too.