Question

4. You are attracted to use a product or join an activity because "everyone is doing it. What type of
Propaganda Device is this?
A. Testimonial
B. Plain Folk
C. Card Tactics D. Bandwagon

Answer 1

The correct answer is D. Bandwagon.

The term 'jumping onto the bandwagon' means selecting something simply because many others are making the same choice. For example, in politics, it refers to voting for a particular candidate just because everyone else seems to be supporting him/her. In career choices, jumping onto the bandwagon means aiming to become, say, an IT professional because everyone seems to be pursuing the same career line. The bandwagon effect is very common in fashion and consumer goods, because people simply follow the majority, without even considering the pros and cons of the particular activity or product. This usually happens because people do not want to feel left out and hence readily become victims of bandwagon propaganda.

Answer 2

D. Bandwagon is the correct answer.

• Bandwagon is a type of propaganda advertising technique that works through persuasion. The technique tries to persuade people by the fact that when others are doing something, then why one person should be left out.
• It makes them want to be included in the majority population.
• An example of the bandwagon technique is - while buying wine, people will prefer from the shelf that depletes soon indicating its good quality. Thus people get persuaded to buy wine that has been bought by other people.