Question

51. Which of the following is a large marketing intermediary, but not as large as a sole selling agent in terms
of size, resources and territory of operation?
(A) Wholesaler
(B) Sole selling agent
(C) Direct marketing channel
(D) Semi-wholesalers​

Answer 1

The Correct Answer is...

(A) Wholesaler

► A large marketing intermediary, but not as large as a sole selling agent in terms of size, resources, and territory of operation is known as a Wholesaler.

Explanation:

A wholesaler means a marketing intermediary, who trades on a low dividend basis by purchasing goods from distributors. The merchandise he buys from distributors sells to retailers. The wholesaler is usually not directly connected to the manufacturer and is part of the chain between the manufacturer and the distributor. Although it forms a major part of the entire market process, it is not as large as the distributor. It buys single items on a low dividend basis and sells to the retailer.

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