Question

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*The Fancy Store' is a popular retail shop dealing in all kinds of fashionable items. (6)
Ajay, the owner of the store believes in pushing the sale of his products through
aggressive sales promotion techniques. Therefore, throughout the year he keeps
offering various kinds shart-term incentives to the buyers like discounts, quantity gifts,
product combinations etc. On the contrary, his brothers Ravi who also runs a retail
shop dealing in all kinds of fashionable items in the nearby market tries to first assess
the needs and wants of the buyers while deciding upon the product range. He also
believes in building long term relations with the buyers and therefore offers only good
quality products and handles the complaints of the buyers if any with politeness and
patience
In context of above case:
(a) Identify the two different marketing concepts discussed in the above para.
(b) Distinguish between them on the basis of meaning, scope and strategies used
c) Identify the tool of marketing mix mentioned in above para
(d) One tool of promotion is highlighted above identify and explain it​

Answer 1

Answer:

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