A & B is a public limited company. It produces breakfast cereal all over the world. The costs of producing each box of cereal is $1. The cereals are sold to the shops at a price of $2 per box. The price of competitor’s cereals range from $1.90 to $2.50 a box. The Marketing Manager says ‘we should change to psychological pricing strategy’ to increase sales a) Define the term ‘psychological pricing strategy’ please help 11 points
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