a car manufacturing ltd. is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower priced models for mass consumers who are price sensitive. prepare a model business plan for the company to meet the existing challange . you may specify which type of plan you are preparing.
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- Planning is deciding in advance what to do and how to do.
- It is one of the basic managerial function.
- Planning involves setting objectives and developing an appropriate course of action to achieve these objectives.
- It bridges the gap between where we are and where we want to reach.
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