A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve? "
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They are trying to improve the Demand factor
Explanation:
If the company has already launched an advertisement campaign to claim themselves as a luxury brand, then they should now focus to increase the demand of their products. when they claim themselves as luxury brand, it means they have already put heavy prices on their products, now by launching the advertisment campaign they are influencing consumer's will to pay for that heafty price. All the factors are in cantrol, they are now trying to cantrol or improve the Demand factor.
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Answer:
Demand factor
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