A company ( 0 ) ------ ( launch ) a new dog food. Initially they ( 1 ) ---------( have ) phenomenal success ( 2 ) ------ (generate) their aggressive visual and print advertising. However, within months the sales ( 3 ) ------- ( drop ) dramatically. The company ( 4 ) ------ ( do ) a market research to know the cause for the slump and the survey ( 5 ) -------- ( reveal ) that the dogs didn't like it. It doesn't matter how you ( 6 ) ------ ( price ) it, how it ( 7 ) -------( package ), who the model in the advertisement is or the distribution system's effectiveness. For a dog food to sell, the dog must like it. To design a dog food, the dog must ( 8 ) -------- ( take ) into consideration, and not its owners.
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