Question

a company is attempting to analyse its competitive environment.which of the following models would be most appropriate for it to use?

Answer 1

The environment is always changing, and this is just as true for the business environment as it is for the physical world around us. Managers try to avoid being “taken by surprise” by unexpected events that would impact their organizations through an ongoing process called environmental scanning. Environmental scanning is a high-level, broad-based process of gathering, analyzing, and dispensing information for purpose of developing strategies or tactics. The process entails getting both factual data and qualitative opinions. Organizations also scan when they are considering whether to enter a particular industry.