Question

A company is considering several Customer Relationship Management (CRM)
providers and wants to understand what customizations each platform can offer.
What is a good indicator of a CRM software's customization capability?​

Answer 1

Answer:

the market share held by the CRM platform provider

Explanation:

more market share means that more adoptability, means more adaptable to requirements-> more customizeable

Answer 2

Easy integration and customization, scalability, and precise consumer data are positive characteristics.

• CRM is a way for a firm to communicate with customers by analysing massive amounts of data and providing that data to them.
• It is software that aids an organisation in managing and enhancing its interactions and connections with the aim of locating sales opportunities.
• In a single location, it organises marketing campaigns, maintains track of prospective consumers, spots sales possibilities, monitors service faults, and monitors customer service concerns.
• A good system needs to be simple to integrate, have accurate customer data, efficient process processes, be able to handle high volumes, etc.

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