A company is struggling to keep track of its transactional information, complicating
attempts to find new sales opportunities and conduct effective marketing
campaigns. Which type of platform provider can help this company?
Human Capital Management (HCM)
Product Lifecycle Management (PLM)
Supply Chain Management (SCM)
Customer Relationship Management (CRM)
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Customer Relationship Management keeps track of its transactional information, complicating attempts to find new sales opportunities.
What is Customer Relationship Management?
- Customer Relationship Management is a combination of different strategies, practices, and technologies to manage the data and customer interaction by the companies.
- Companies imply these strategies to manage and observe the whole system in order to improve the customer service and help them in the growth of their companies.
- So, the correct answer is Customer Relationship Management (CRM).
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