A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. this is also called
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Software is the differentiating characteristic in many computer-based products and systems. Provide examples of two or three products and a least one system in which software, not hardware, is the differentiating element.
Products: Cellular phones, Pocket PC's
System: Automated Teller Machine
1.2 In the 1950s and 1960s, computer programming was an art form learned in an apprentice-like environment. How have the early days affected software development practices today?
We have learned from our many mistakes and successes and are continuing to seek improvements in process and technology to continue to improve the end result, as well as speeding up the process and getting the customer more involved in the process.
1.3 Many authors have discussed the impact of the "information era." Provide a number of examples (both positive and negative) that indicate the impact of software on our society. Review on of the pre-1990 references in section 1.1 and indicate where the author's predictions were right and where they were wrong.
FunLuv virus that damaged many corporations information systems in 2001.
Y2K bug.
E-commerce
The internet.
Products: Cellular phones, Pocket PC's
System: Automated Teller Machine
1.2 In the 1950s and 1960s, computer programming was an art form learned in an apprentice-like environment. How have the early days affected software development practices today?
We have learned from our many mistakes and successes and are continuing to seek improvements in process and technology to continue to improve the end result, as well as speeding up the process and getting the customer more involved in the process.
1.3 Many authors have discussed the impact of the "information era." Provide a number of examples (both positive and negative) that indicate the impact of software on our society. Review on of the pre-1990 references in section 1.1 and indicate where the author's predictions were right and where they were wrong.
FunLuv virus that damaged many corporations information systems in 2001.
Y2K bug.
E-commerce
The internet.
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