A company was assessing the age group of people using its mobile
app. Based on a survey, they figured that of its users were in the age
range of 18 to 30, of its users were in the age range of 30 - 45, were
in the range 45 - 60, and the rest of the users were 60+. If the number
of users in the age group 30 - 45 was 24500, find the number of users
of age 60+.
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market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experience it.
In this article, we’re going to shine a light on one crucial pillar of the digital world – social media – as it looks too different age groups. We’re going to try to give you a better understanding of how people of different ages use social, and we’ll also offer some pointers on how to turn your understanding into a strategic advantage.
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