A company X limited manufacturing cosmetics, which hasenjoyed a pre-eminent position in business, has grown in size. Itsbusiness was very good till 1991. But after that, new liberalisedenvironment has seen entry of many MNC’s in the sector.With the result the market share of X limited has declined. Thecompany had followed a very centralised business model withDirectors and divisional heads making even minor decisions.Before 1991 this business model had served the company verywell as consumers had no choice. But now the company isunder pressure to reform.QuestionsWhat organisation structure changes should the companybring about in order to retain its market share?How will the changes suggested by you help the firm? Keepin mind that the sector in which the company is FMCG.
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An auto company C Ltd. is facing a problem of declining marketshare due to increased competition from other new and existingplayers in the market. Its competitors are introducing lower pricedmodels for mass consumers who are price sensitive. For qualityconscious consumers, the company is introducing new models withadded features and new technological
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