A Comprehensive Study Of Consumer Awareness in Odisha and Maharashtra
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A Comprehensive Study Of Consumer Awareness in Odisha and Maharashtra
Explanation:
The Study based on the following objectives:
To study the level of consumer awareness of the consumers in the study area
To make the students habituated about the survey work.
To make the students acquainted how different statistical tools can be applied in different socio-economic problems.
1.3 Meaning Of Consumer Awareness
Consumer awareness means awareness of consumers in different aspects of consumption activities. Consumer awareness is a broader and wider concept. It covers the followings:
a) Consumer awareness about Maximum Retail Price (MRP).
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