Question

a consumer durable company is planning to launch a new type of washing machine the company would like to have information about how customer select a brand of washing machine​ . identify the marketing research objectives from the above scenario

Answer 1

Marketing research may also be defined as intelligent tool of management or as an investigative arm of marketing manager helpful in planning and controlling marketing operations.

Thus, marketing research has a broad area of application which describes its scope. The main purposes of marketing research to a marketer are planning and control, but one point that must be stressed here that marketer or a marketing manager has always limitations in terms of resources and time. There may be a number of problems or decisions to face and due to the above limitation only critical problems areas should be identified and given priorities for the research.