Question

A customer can be new in one of two senses - New to the company and New to
the​

Answer 1

Answer:

For two decades marketers in a variety of industries have been building expertise in reaching consumers through the five senses—learning to deploy cues, such as the sting from a swig of mouthwash and the scritch-scratch sound of a Sharpie pen, that can intensify perceptions of brands. The past year has brought a rush of interest in the subject among academics. New research suggests that we’re about to enter an era in which many more consumer products companies will take advantage of sense-based marketing.