A data layer is responsible for:
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Data layer is responsible for delivery of data packets from node to node - Networking.
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The data layer is responsible for delivery of data packets from node to node - Networking.
Explanation:
- The optimum performance for Google Tag Manager comes from using it with a data layer.
- A JavaScript object called a data layer is used to send data from your website to the Tag Manager container.
- Following that, you may utilize the data to fill variables and turn on triggers in your tag setups.
- Tag Manager is made to quickly reference data that you provide in your data layer source code as opposed to referring variables, transaction data, page categories, and other crucial signals dispersed across your page.
- The use of a data layer that includes variables and their corresponding values makes sure that they are available whenever you need them to fire tags.
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