A day in the life of a working woman
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BEEP, BEEP, BEEP… One eye opens and the massive red numbers stare back at her, reading 6:00 a.m. A hand reaches out from underneath the warm covers to hit the big snooze button on the top of the alarm clock for the first of a series (less for some, more for others) of blind button slapping. Flipping the covers back, swinging her legs out into the cold(er) air, she turns the lights on and shuffles to the shower. And so starts her morning – and her brand interactions.
Meet Tina, one of 72 million working women that start their morning in this same way five of seven days a week. She’s 42 years old. She’s been working as an accounting manager at the same company for the last five years and she interacts with your brands every day of her life. Every year she and other working women like her spend $2.55 trillion on consumer products.
From the moment Tina steps into the shower, staring at those shampoo, conditioner and bath gel bottles on the shelf, she is confronted with brands. Some she’s loyal to and some she has yet to discover. She hops out of the shower, gets her kids ready and off to school then heads to work. The whole time, the TV is in the background – both in the bedroom and kitchen – with associated commercials.
For the 45 minutes she’s in the car, brands are trying to get her attention. Whether it’s local radio, satellite radio or podcasts, marketers have found a way to reach her and media channels are more than happy to oblige them. Encouraging Tina to pick up gift cards, try a new restaurant, make home improvements or buy a new outfit, these massive beacons encourage her to take action. Even if she turns off the radio, the commute route is lined with billboards and exit signs with brands on it.
When she gets to work, brands confront her online. From the moment she turns on her computer to check e-mails and maybe her kids’ or friends’ profiles on Facebook, she is bombarded by banner ads, pop-ups and videos. As she checks her phone for messages or flips to a game, there are ads there too.
During any of these advertising-heavy moments, she is focused on other things. She is thinking about her day, trying to get her kids ready, making breakfast, commuting, trying to impress her boss, getting a project done or checking something off her to-do list.
Given her hectic lifestyle, there are smatterings of social moments throughout her day where she’s open to receiving a new message. During lunch, breaks, happy hour and at home, when Tina engages in conversation with coworkers, friends and family – these moments are ripe for allowing someone to get Tina to try a new experience.
A 2015 study prepared for my firm, WorkPlace Impact, by the Keller Fay Group LLC found that 87 percent of all brand conversations by workplace talkers happen offline. Among full-time workers, 49 percent of conversations happen at home and 25 percent happen in the workplace.
When she gets home, she checks her mail – more messages. She makes dinner with her favorite brands, with the radio on in the background (or she swings by a restaurant on her way home). She puts the kids to bed, flops onto the couch, checks Facebook, calls a friend, settles in for some TV and eventually goes to bed.
Okay, so what? How do I reach working women? Traditional approaches would promote radio, TV, billboards, Internet/social/mobile and print. While these are all fine mediums to get your brand and logo out there, your message can easily get lost. If you are trying to get a working woman to try something new, there is little chance that if she sees a logo and a smart tagline, she will convert. If you really want to make an impact and break through to working women like Tina, trial is the greatest medium to convert someone to your brand. Trial gets people talking and there are several companies who use trial, along with other methods, to get women like Tina talking.
If you want your brand to become a topic of conversation, put it on the side of a building. Orange Barrel Media places creative ads on the sides of tall buildings in many of the bigger cities throughout the U.S. If you want to reach working women at home, turn to House Party or BzzAgent, which both help get samples into the home through their many points of contact. And to reach working women where they spend half their day, there’s my company, which gets unique certificates and samples into the one million workplaces in their network.
All of these mediums can get working women talking about your brand. Give Tina a visceral experience with your product at minimal risk to her (free is usually best) and you’ll likely influence her decision to buy and, most importantly, give her a great story to tell others.
Meet Tina, one of 72 million working women that start their morning in this same way five of seven days a week. She’s 42 years old. She’s been working as an accounting manager at the same company for the last five years and she interacts with your brands every day of her life. Every year she and other working women like her spend $2.55 trillion on consumer products.
From the moment Tina steps into the shower, staring at those shampoo, conditioner and bath gel bottles on the shelf, she is confronted with brands. Some she’s loyal to and some she has yet to discover. She hops out of the shower, gets her kids ready and off to school then heads to work. The whole time, the TV is in the background – both in the bedroom and kitchen – with associated commercials.
For the 45 minutes she’s in the car, brands are trying to get her attention. Whether it’s local radio, satellite radio or podcasts, marketers have found a way to reach her and media channels are more than happy to oblige them. Encouraging Tina to pick up gift cards, try a new restaurant, make home improvements or buy a new outfit, these massive beacons encourage her to take action. Even if she turns off the radio, the commute route is lined with billboards and exit signs with brands on it.
When she gets to work, brands confront her online. From the moment she turns on her computer to check e-mails and maybe her kids’ or friends’ profiles on Facebook, she is bombarded by banner ads, pop-ups and videos. As she checks her phone for messages or flips to a game, there are ads there too.
During any of these advertising-heavy moments, she is focused on other things. She is thinking about her day, trying to get her kids ready, making breakfast, commuting, trying to impress her boss, getting a project done or checking something off her to-do list.
Given her hectic lifestyle, there are smatterings of social moments throughout her day where she’s open to receiving a new message. During lunch, breaks, happy hour and at home, when Tina engages in conversation with coworkers, friends and family – these moments are ripe for allowing someone to get Tina to try a new experience.
A 2015 study prepared for my firm, WorkPlace Impact, by the Keller Fay Group LLC found that 87 percent of all brand conversations by workplace talkers happen offline. Among full-time workers, 49 percent of conversations happen at home and 25 percent happen in the workplace.
When she gets home, she checks her mail – more messages. She makes dinner with her favorite brands, with the radio on in the background (or she swings by a restaurant on her way home). She puts the kids to bed, flops onto the couch, checks Facebook, calls a friend, settles in for some TV and eventually goes to bed.
Okay, so what? How do I reach working women? Traditional approaches would promote radio, TV, billboards, Internet/social/mobile and print. While these are all fine mediums to get your brand and logo out there, your message can easily get lost. If you are trying to get a working woman to try something new, there is little chance that if she sees a logo and a smart tagline, she will convert. If you really want to make an impact and break through to working women like Tina, trial is the greatest medium to convert someone to your brand. Trial gets people talking and there are several companies who use trial, along with other methods, to get women like Tina talking.
If you want your brand to become a topic of conversation, put it on the side of a building. Orange Barrel Media places creative ads on the sides of tall buildings in many of the bigger cities throughout the U.S. If you want to reach working women at home, turn to House Party or BzzAgent, which both help get samples into the home through their many points of contact. And to reach working women where they spend half their day, there’s my company, which gets unique certificates and samples into the one million workplaces in their network.
All of these mediums can get working women talking about your brand. Give Tina a visceral experience with your product at minimal risk to her (free is usually best) and you’ll likely influence her decision to buy and, most importantly, give her a great story to tell others.
Gurleen001:
Wonderfully expressed..!
Answered by
0
Its the hardest work..
Women care for their family members and children too..
They work for home needs and care for their family..
Its hard to do as a work like a women..
A women only knows that how hard she has to struggle.
HOPE U UNDERSTOOD IT WELL..
MARK ME AS A BRAINLIEST IF IT HELPED U...
Women care for their family members and children too..
They work for home needs and care for their family..
Its hard to do as a work like a women..
A women only knows that how hard she has to struggle.
HOPE U UNDERSTOOD IT WELL..
MARK ME AS A BRAINLIEST IF IT HELPED U...
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