A disadvantage of the concentrated targeting strategy is that
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Concentrated Targeting Strategy Advantages Advantages: Concentration of resources Meets narrowly defined segment Small firms can compete Strong positioning Disadvantages Disadvantages: Segments too small, or changing Large competitors may market to niche segment 7.
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Disadvantages: Requires sophisticated marketing, ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand. Concentrated Marketing is particularly effective for small companies with limited resources.
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