Question

A discrete set of marketing activities with the goal to segment target and manage multichannel marketing message is called

Answer 1

The correct answer is, “A discrete set of marketing activities with the goal to segment target and manage multichannel marketing message is called inbound marketing.”

The other two types are mainly of the outbound marketing and search engine optimization marketing that are being considered in the whole multi channel marketing to enhance the improvement of sales.

Answer 2

A ‘discrete set of marketing’ activities with the goal to ‘segment target’ and ‘manage multi-channel marketing message’ is called inbound and outbound marketing.  

Explanation:

• In the method of multi-channel marketing, organizations are able to connect with their customers through multiple ‘direct and indirect channels’.  

• They connect with customers for the marketing and selling of ‘goods and services’.  

• ‘Multi-channel marketing’ uses the means of inbound and outbound marketing methods for reaching customers.  

• Multi-channel marketing gives customers more choices for getting ‘product information’.