a japanese mobile hand set manufacturing company plans to enter indian markets. the company has variety of handsets of various price ranges and features. it has described you service as a marketing consultant. it needs your advice on which market segment it should target. (a) recommend suitable bases of market segmentation of indian market for mobile handsets. (b) what promotional tools you would recommend to the japanese company for indian markets for its mobile handsets?
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I don't know what you want
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