Question

A leading multinational fast food brand introduced its first chain in Karachi, Pakistan. The brand was launched after a successful direct marketing strategy and was a hit since day one with long queues and never ending orders. Suddenly, in the second month, all sales dropped and by the third month, the franchise was on the verge of bankruptcy. The CEO of the multinational brand became furious and decided to understand the root cause of this failure. Your company was hired to research and see what went wrong with the main objective of exploring the issue and devising a strategy for the survival of the brand. Therefore, plan a qualitative research study, and: a) Explain and justify your interpretative framework for this research. [200 – 300 words]

Answer 1

Answer:

I don't have the time to read your sh it

Answer 2

Explanation:

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants which has its roots in Florida, United States. The majority of Burger King Restaurants (approximately 90%) are privately held franchises. They started franchising in 1959 and since then they have hundreds of franchises worldwide.

The success and the fact that people love what they have to offer has encouraged us to bring Burger King to Pakistan. Pakistan is a developing country and these big brands like Hardees, KFC and McDonalds coming to Pakistan have helped the image of the country. Adding Burger King to this list would have a huge impact on our status of a third world country. We plan to setup one franchise each in 3 of the major cities of Pakistan. The cities being Lahore, Karachi and Islamabad because these are the cities with the most elite class population who have been around the world and know what BK is and would love to have it in their hometown. And depending on the success we would set up more branches in these cities and even in other cities to target the markets there