A lot of business magazines conduct surveys, for example the best management schools in the country; the top ten banks in the country; the best schools to study in etc. Would you call them research? Why or Why Not?
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Yes, these studies being done for finding the top business college are a form of research.
- The basic definition of research is collecting information on a particular required topic by using multiple sources and mediums to attain the required information and further analyze it and convert it into useful data.
- The collection of data which is done by various mediums like interviews and surveys helps to know the facts or opinions.
- Research is and can be done by anyone on different levels for example a cosmetics manufacturing company might conduct a large level market survey to find the target audience or to have feedback on their products whereas on other hand a student may conduct a short level survey or research for the completion of their school project.
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