A market research firm wants to find out if men and women feel differently about silkytouch facial tissues. In a survey of 90 men, 76% said they had a favorable impression of silkytouch. Out of 182 surveyed women, 64% said they had a favorable impression of silkytouch. At a 95% confidence level, which conclusion should the research firm draw? Source overall, about 70% of the population has a favorable impression of silkytouch. Men and women feel differently about silkytouch. More women than men have a favorable impression of silkytouch. There is insufficient evidence to show that men and women feel differently about silkytouch.
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