Question

"A marketing policy is a statement of a course of
action which will be followed under a given set of
circumstances." Who said it?​

Answer 1

Answer:

Nutan

Explanation:

wait for some minutes

Answer 2

William J. Stanton said that "A marketing policy is a statement of a course of action which will be followed under a given set of circumstances."

• The notion of marketing is neither complex nor novel. 'The customer is always right,' has been a popular saying since the Industrial Revolution.
• Marketing recognizes consumer sovereignty, which has now become a management discipline.
• Marketing as a management discipline began in the 1950s in the United States, but its roots stretch back far deeper.
• Although America was the home of modern marketing, its early applications occurred in Europe.
• Marketing, as an organizational theory and practice, is relevant to practically all sorts of organizations, whether for profit or not-for-profit purposes.
• William J. Stanton, an American politician also served the same concept in his book 'The fundamentals of marketing'.