A mixture contains n2 o4 and and o2 in the ratio 2 is to 1 by volume the vapour density of the mixture is
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Brand equity is defined and a comprehensive framework is described that incorporates recent theoretical advances and managerial practices in understanding and influencing consumer behavior. This framework identifies sources and outcomes of brand equity and permits tactical guidelines as to how to build, measure, and manage brand equity, as will be developed further in other sections of the paper.
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