A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
a) As the final thought of the message
b)Nowhere in the message
c) At the beginning
d) Late in the message
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At the beginning
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Answer:
Late in the message.
Explanation:
By doing this, the speaker will have gained enough time to give explanations and demonstration of the product. At the back of the sales promoter's mind, he/she knows that the price of the product is higher than that of the competitive products. While knowing this, they will ensure that they are very convincing so that the audience see that it is truly problem solving. By the time one reveals the prize, some customers will see its worth according to your explanation while others will not even consider prize as a factor.One must have a very good presentation while you want to introduce the price late in the message
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