A recent consumer survey conducted for a car dealership indicate that when a buying a car customer our primary concern with the sales person ability to explain the car features the salesperson friendly and they are dealer honesty the dealership should be especially concerned with which dimension of service qualit
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Answer:
76.A recent consumer survey conducted for a car dealership indicates that, when buying a car, customers are primarily concerned with the salesperson's ability to explain the car's features, the salesperson's friendliness, and the dealer's honesty. The dealership should be especiallyconcerned with which determinants of service quality?a.communication, courtesy, and credibilityb.competence, courtesy, and securityc.competence, responsiveness, and reliabilityd.communication, responsiveness, and reliabilitye.understanding/knowing customer, responsiveness, and reliabilitya (TQM in services, moderate) {AACSB: Communication
Answer:
Communication, Courtesy and Credibility
Explanation:
The connection between your knowledge and skill and closing a deal is effective communication. It's as though being a salesperson requires both theoretical knowledge and practical communication, and you can't have one without the other.
A polite salesperson never interrupts or talks over a customer and listens more than he speaks. The longer a prospect converses, the more details you learn about him, the business, and its demands, and the better prepared you are to help.
Salespeople usually try to establish credibility during their initial interactions with customers. Customers actively assess persuasive communications.
Therefore it's crucial to comprehend how these evaluations affect how they respond to credibility-building strategies and how they affect the sales encounter.
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