Question

a. ‘The 3D configurator zone in the facility enables the customers to customize and design
their favorite Kia cars.’ Based on this statement explain which type of targeting
strategies is initiated by Kia Motors. Justify your reason.
b. In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer 1

Answer:

jrjbxrjurxtjctmitc ok hxtij cpinc

Answer 2

Kia Motors company's motto is “The strength to surprise.”

• People, in general, found it more attractive and purposeful, with the advancement in technology Kia motors has taken the initiative of opening their first digital showroom.
• Kia Motors is spread all around India coming up with new variations many companies would adopt the same.
• The main objectives for big companies are a sustainable environment for future generations.

The type of strategy here is used in the differentiation strategy. It may be the design or customer service, the main objective is to provide quality goods and services.

b.The main objective of Kia Motors is to allow the customer to see their products in a 3d format with colours, design texture from any angle.