(a) What is consumer education? Suggest some
guidelines for a consumer to regulate his/her
behaviour to utilise various products and services
so as not to harm his/her health and that of
his/her family members.
Answers
Answer:Look around and you will find that the number of products being
manufactured and sold is steadily increasing in both urban and rural
markets. We are all aware that manufacturers are responsible for supplying
good quality products and if there is a problem, consumers have the right
to redressal. Manufacturers can no longer take consumers/customers for
granted. With increasing number of consumers and volume of consumption
of goods and services, manufacturers/suppliers/service providers have
begun to realise that it is important to respect and satisfy the ‘consumer’,
since the reputation of the company and its profits are determined by
consumer opinion. India has been transforming from an underdeveloped to
a developing economy. Much of this can be attributed to industrialisation
and globalisation. These economic changes have improved the standard of
living along with increased buying power. We are living in a ‘global village’
and facing the challenges of global markets. The march towards ‘global
economy’ necessitates a global outlook on the part of consumers who
cannot sit back and watch. They have to emerge as a progressive force to
ensure their welfare. They have to understand the economic system and
inter relationships of individuals with each other, with business and with
government. It is necessary for today’s consumer to be careful, alert and
be well informed. Consumer education and protection have thus become
important.