(A1) Write an email to your friend who has not contacted you for a long time.
Use the hints/language support from the text to compose your email.
Answers
Put your organization's name in the "From" line of your email. The donor wants to know who you are if she is going to consider even opening your thank you.
Be clear in the "Subject" line. Say exactly what this email is about. Something like "A warm thank you!" works. Or, "Thank you for your donation." Don't use more than 45 characters so it will show up well.
Get personal. Start your message with the donor's name. First names are powerful, so use them. "Dear Joanne" or Dear Fred and Louise." Use a comma rather than a colon. You want to be informal.
Start with a warm "thank you" mentioning the amount of the donation and the name of the campaign or fund to which the donation was made.
Tell a story about how that donation will help someone or solve a problem. Be specific and descriptive.
Add a photo. Photos are easy to add in an email. Make it heartwarming and a reminder of whom your donor is helping.
Tell the donor when he will hear from you next. Will you be able to report the results of a particular campaign? When? Will you be sending a newsletter or a report?
Give the donor-specific contact information in case they have questions or want more information. Give a name, phone number and email address of a person.
Use the signature of someone who is important. That could be your Executive Director, Development Director, or the chairperson of this particular campaign.