according to the modern concept of marketing the products and services are planned according to the needs of the customers rather than according to the availability of material and machinery
Answers
Answer:
According to customer centric approach of Marketing, the products and services are planned and designed according to the needs of customers.
Explanation:
Marketing in its current form and shape has shifted from a product based marketing to customer based marketing. This is a proactive approach to Marketing where the company invests its large resources in understanding the needs and challenges faced by people in the society and focuses on addressing those problems with its products or services.
Example: in the early 80s only one type of scooters were available(Bajaj) in the market and people lined up in queues and booked it advance to get a timely delivery vs in todays scenario their are several players in the marketing focusing on multiple needs of customers and offering different automobile solutions, with various features, competitive pricing and different options to choose from.