According to your list out the success of Amul cooperative across india in comparison to Britannia
business
Answers
Answer:
It all started 65 years ago when poor farmers who worked hard, day in and day out were exploited by the local traders and given small incentives. Angered by unfair and manipulative practices followed by local traders, the farmers under the leadership of Tribhuvandas Patel approached Sardar Vallabhbhai Patel to resolve their grievances.
Explanation:
1)Amul was founded in 1946 in Anand, Gujarat with a mission to stop the exploitation of the farmers by middlemen.
2)Amul is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by more than 3.6 million milk producers of Gujarat.
3)Amul spurred the White Revolution in India, which placed India at the top of milk producing nations.
4)The Amul corporative was created by Dr Verghese Kurien, who is also known as the Father of the White Revolution in India.
More than 15 million milk producers pour milk in 144500 dairy cooperative societies across the country.
5)Amul is present in over 50 countries, and in India alone has more than 7200 exclusive parlours.
In 1999, Amul was awarded the “Best of All” Rajiv Gandhi National Quality Award“ for maintaining the utmost level of quality in its plants.
Amul has been awarded the Guinness World Record for the longest running advertisement campaign.