Question

Advantage and disadvantages of scaling technique in research

Answer 1

The advantage of thistechnique is saving time. However, main disadvantagesare the respondents may allocate more or fewer points than those specified. ... In non-comparative scalingrespondents need only evaluate a single object. Their evaluation is independent of the other object which the researcher is studying.

Answer 2

The scaling technique in research is a simple way of converting qualitative information into quantitative data for analysis. But the data available in scaling research is of ordinal character

Explanation:

Advantage

• Companies prefer to use scaling methods for assessing important aspects of their sales processes
• Scaling technique in research helps in detecting small differences in objects and is easily understood
• The scaling method does take the information from one analysis to another

Disadvantage

• The scaling technique in research does not have the ability to analyse beyond the scalability of the object
• The data available in the scaling research is of ordinal character

To know more about scaling research

What is multidimensional scaling in marketing research?

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