Advantages and disadvantages of erg theory of motivation
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Advantages of ERG theory are as follows :
The ERG theory is more consistent with our knowledge of individual differences among people. Variables such as education, family background, and cultural environment can alter the importance or driving force that a group of needs hold for a particular individual .The evidence demonstrates that people in other cultures rank the need categories differently. For instance, natives of Spain and Japan place social needs before their psychological requirements. This would be consistence with the ERG theory. The ERG theory , therefore, represents a more valid version of the need hierarchy.Although there is some evidence to counter the theory’s predictive value, most contemporary analysis of work motivation tends to support Alderfer’s theory over Maslow’s and Herzberg’s. overall , the ERG theory seems to take of the strong points of the earlier content theories, but is less restrictive and limiting.
Disadvantage of the theory are as follows :
The theory does not offer clear cut guidelines. The ERG model implies that individuals will be motivated to engage in a behaviour which will be motivated to engage in a behaviour which will satisfy one of the three sets of needs postulated by the theory. In order to predict what behaviour any given will be motivated to engage in, an assessment of that person would be required, to determine which of the three needs were most salient and most important to that person. The individual would then be predicted to engage in a specific behaviour, which would lead to the attainment of outcomes, which have the capacity for fulfilling these salient needs.
The ERG theory is newer than the need hierarchy theory, and has neither yet attained such a wide currency, nor such a high degree of research interest as has the need hierarchy theory. Thus the empirical status of the ERG theory must be said to be somewhat uncertain at the moment. Alderfer’s research has indicated some degree of support for the theory, but it is simply too early to pass a judgement on the overall validity of the theory.

Advantages of ERG theory are as follows :
The ERG theory is more consistent with our knowledge of individual differences among people. Variables such as education, family background, and cultural environment can alter the importance or driving force that a group of needs hold for a particular individual .The evidence demonstrates that people in other cultures rank the need categories differently. For instance, natives of Spain and Japan place social needs before their psychological requirements. This would be consistence with the ERG theory. The ERG theory , therefore, represents a more valid version of the need hierarchy.Although there is some evidence to counter the theory’s predictive value, most contemporary analysis of work motivation tends to support Alderfer’s theory over Maslow’s and Herzberg’s. overall , the ERG theory seems to take of the strong points of the earlier content theories, but is less restrictive and limiting.
Disadvantage of the theory are as follows :
The theory does not offer clear cut guidelines. The ERG model implies that individuals will be motivated to engage in a behaviour which will be motivated to engage in a behaviour which will satisfy one of the three sets of needs postulated by the theory. In order to predict what behaviour any given will be motivated to engage in, an assessment of that person would be required, to determine which of the three needs were most salient and most important to that person. The individual would then be predicted to engage in a specific behaviour, which would lead to the attainment of outcomes, which have the capacity for fulfilling these salient needs.
The ERG theory is newer than the need hierarchy theory, and has neither yet attained such a wide currency, nor such a high degree of research interest as has the need hierarchy theory. Thus the empirical status of the ERG theory must be said to be somewhat uncertain at the moment. Alderfer’s research has indicated some degree of support for the theory, but it is simply too early to pass a judgement on the overall validity of the theory.
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