Advantages and disadvantages of using factor analysis
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Factor analysis is a statistical method for attempting to find what are known as latent variables when you have data on a great many questions. Latent variables are things that cannot be directly measured. For example, most aspects of personality are latent. Personality researchers often ask a sample of people a lot of questions that they think are related to personality, and then do factor analysis to determine what latent factors exist.
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DISADVANTAGE : Factor analysis is a statistical method for attempting to find what are known as latent variables when you have data on a great many questions. Latent variables are things that cannot be directly measured
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