advantages of print media in creating awareness of human rights violations
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Advantages of Print Media
Viewed as credible: Research variously shows that print's credibility stems from a favorable impression formed by the very nature of the printed word, as well as by the “halo effect,” or the spillover prestige enjoyed by the publication in which an ad appears.
Ability to craft a message with staying power: Write a one-quarter-, half- or full-page ad. Create a full-page or a half-page brochure. Or, send mailers the size of a postcard or a large envelope. Except for your own website, no other medium allows you the “luxury” to create a message that consumers can read, save and then return to later, if they so choose.
High recall value: Because they are able to easily recall an ad, consumers are likely to take action – i.e., respond to an ad – after they see it. In fact, a few other dynamics may be at play here, too. Whereas people surfing the web are notoriously impatient – prone to ditch a website if it doesn't fully load in a few seconds – print ads by their nature inspire a more leisurely approach.