Advertisement about any products
And write their advantage and disadvantages in hindi
Answers
A advertisement on a book shop is given above.
Advantage: Arguments in Favour of Advertising
The arguments imply social significance or usefulness of advertising:
1. Stimulate Production:
Advertising has positive impact on demand. Demand for products can be increased. Naturally, an increased demand stimulates production. More production means more prosperity.
2. Stimulate National Income:
Advertising can contribute to national income by generating more consumptions, demand, and production.
3. Employment Opportunities:
It can ease unemployment problems by generating more employment opportunities.
4. Commercialization of Inventions:
Advertising is useful to commercialize or materialize new useful inventions. New inventions benefit the society.
5. Public Acceptance:
Advertising prepares people to accept and use new and standard products.
6. Informative:
Advertisement is a good source of information. It can increase awareness about different products and special offers related to products. Availability of adequate information can help customers select the most suitable products/brands.
7. Mass Production and Mass Distribution:
Advertising has significant role for mass production and mass distribution. It affects positively in all aspects of mass production and mass distribution.
8. Educative Value:
It can educate the society about new products, new uses, improvements in products, and other aspects. People can learn a lot of useful things by advertising.
9. Adaptive Value:
Advertising makes people start using new products. It has a high convincing value. Customers and company both have benefits.
10. Improved Standard of Living:
Naturally, availability of useful information, mass production and mass distribution, and many other such positive outcomes of advertising improve living standard of people.
11. National and international Market:
Advertisement is instrumental in generating national and international trade. People of the globe can access useful products easily.
12. Entertaining Value:
Most advertisements are capable of entraining people. People like to see, hear, or read advertisements in different media. It provides the useful information in an interesting way. It helps release tension or stress.
Disadvantage: Arguments against Advertising
The arguments imply adverse impact of advertising on society:
1. High Price to Consumers:
Advertising increases costs of product. Customers have to pay high price for the products heavily advertised. Companies do not forgo their profits. Thus, businessmen can earn more at a cost of customers.
2. Wastage of National Resources:
Due to excessive use or proliferation of advertising, valuable national resources are wasted. In many cases, companies undertake rigorous advertising efforts without specific needs.
3. Impulsive Buying:
It creates unnecessary needs. People are emotionally forced to buy the products. Sometimes, it instigates people to buy unnecessary products.
4. Materialist Implications:
It promotes materialism. It makes people mad after things, whether useful or not.
5. Fraud to Customers:
It has misleading/deceptive implications. Most claims are exaggerated. Advertising has a little truth and a lot false.
6. Erotic, Unrealistic and Exaggerated:
It is difficult to justify the company’s claims made in advertisement. Some claims or appeals are completely baseless. Advertising appeals related to biscuits, tonic foods, and herbal and pharmaceutical products are far from reality. Some advertisements are so vulgarly presented that have only erotic appeal than commercial.
7. Company-oriented:
It is erroneous to believe that advertisement is always useful to customers. In most cases, it benefits only to advertisers, sometimes, even at a cost of buyers.
8. Creation of Monopoly:
Effective advertising campaign creates permanent place for certain brands in the market. It blocks the entry of other competitors. Monopoly always has ill-effect on buyer’s interest.
9. Compulsion to Customers to View, Read or Hear:
It is a disturbance to people. Advertising carries nuisance value. People are not interested to watch, read or hear commercial ads, but they have to do it.
10. Source of Confusion and Stress:
Due to over bombarding of advertising on different mass media, people are confused and feel stress in regard to selection of product.
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