advertising is aggressive in
nature.
A)
A) Advocacy
B) Product
C) Institutional
D) Service
Answers
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Advertisements are very important for the success of the business.
- It is therefore aggressive in nature because its main purpose is to increase sales and generate new leads.
- It tells the consumers about the availability of the new product and its uses and benefits.
- It also demonstrates the ways by which the product can be used and announces new programs for the brand or company.
- They educate, convince, and persuade the customers to buy a particular product or service. It also helps the company to create a good brand image.
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Answer:
Option - C Institutional advertising is aggressive in nature.
Explanation:
- Media such as TV, radio, print, and direct mail deliver advertising from corporations and institutions to the target consumer or public.
- The aim of advertising is to sell services or products.
- Advertising can be national or local.
- The company pays to have a that explains its brand or product distributed to the consumers.
- But sometimes it is designed to do beyond this, to win the public attention over to a point of view. This type of advertising is called corporate or institutional advertising.
- Aggressive marketing involves bold claims which are undermined.
- Positioning oneself as better than a competitor can be a dangerous practice.
- It sometime might backfire and damage the business.
- Valuing creativity and humour.
- Consumers value authenticity and trustworthiness.
- During aggressive advertising if false claims are made then it give a negative effect on the business.
Hence, institutional advertising is aggressive in nature.
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