Advertising writing
create attractive advertisements for variour home remedies do.
Answers
Answer:
As long as people keep creating new products, they will keep creating ads. Here are 30 advertising design tips that will turn heads. Guaranteed.
It’s the age-old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?
We’ve put together 30 examples of beautifully created advertising case studies that each have plenty of wisdom and design tips to impart.
So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements.
01. Keep It Simple
When a lot of us picture advertisements we picture extravagant images that flaunt the product, the features and the reasons we should buy it. You can definitely go down that route with your ad, or you can go down a simpler one.
Check out this ad by Lego that strips things back and relies on one image and idea. With no copy, just a plain and easy to digest message, this ad captures the complex concept of imagination in its simplest form.
Capturing a much simpler, more general idea in a simpler way not only makes for an effective ad, but also gives this ad a greater chance of appealing to more people. The only people it directly targets are those that have played with lego and have experienced imaginative play, which is a pretty vast target market. So, keeping things simpler (both in terms of message and design) can be a one way ticket to a great ad.
02. Include A Call To Action
Calls to action are used a lot in promotional designs, particularly advertisements. In case you’re not familiar, a call to action is a piece of copy that urges or invites the audience to take action. Some calls to action you may be familiar with are things like “Buy now”, “Come in while stocks last”, etc.
Calls to action work particularly well in advertising when used thoughtfully and cleverly. For example, have a look at this multi-purpose call to action for Monarto Zoo. Not only does this call invite consumers to come visit the zoo, but it also helps to explain and contextualise the image above.
Since this call is accompanied by such a clever graphic and concept, it is kept simple and direct and a main focal point of the page. A lot of other ads may lower the hierarchy of their calls to action so that they are small, almost subliminal type. But, if your call to action is a part of your key message, don’t be afraid to make it big, make it bold, and put it in the forefront.
03. Appeal To Niches
As with all designs, you are producing a piece of work that targets a specific consumer group. Representing this consumer group directly in your ad is a great way to signal that you’re talking right to them. But, how do we do this if our target market is quite broad?
For example, the Wilkinson Sword brand of razors has a very extensive target market. Their ad campaign is a series of three ads that are each designed to appeal to a variety of users. By featuring people with a different facial features and the hairstyles that might look good on them, each ad is able to target a very wide range of people.
By using a campaign of four ads instead of one, Wilkinson Sword is able to use one strong and clever concept, and expand it a little further in terms of direct market targeting by using different people and genres. In short, Wilkinson Sword has been able to appeal not just to one specific type of person, but to razor-users as a whole.
04. Use Visual Metaphors
One big technique in the advertising game is visual metaphors. Much like a written metaphor, a visual metaphor represents one concept by comparing it to another (often unrelated) concept. Confused? Check out this example from Elter Drugs.
This ad warns the public about food borne illnesses by comparing an unwashed artichoke to an explosive. By creating a visual metaphor, Elter Drugs is able to impart a strong message about food safety and Elter Drugs’ own Gastric and Antibacterial Therapy Division without showing any sensitive images.
When devising a visual metaphor, work until you get one that seems obvious enough for consumers to understand in an instance. There’s no worse feeling than showing someone your design and having them say “I don’t get it”. Work to develop a clever and smart but clear and obvious visual metaphor. Is it easy? Not really. But is the payoff worth it? Almost always.
05. Find Hidden Visual
Explanation:
hope its helpful