After 1740, the readership of novels began to include poorer people.
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In the beginning, novels were so costly that the poor could not buy. For example, Henry Fielding’s Tom Jones (1749) was issued in six volumes priced at three shillings each – which was more than the income of a labourer in a week. But after 1740, the readership of novels began to include the poorer people due to the following reasons :
- Circulating libraries were introduced in 1740.
- Technological improvements in printing brought down the price of books.
- Innovations in marketing led to an expansion in sales. For example, in France, publishers found that they could make super profits by hiring out novels by the hour.
- The novel was one of the first mass-produced items to be sold.
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