All 5 concepts of marketing in detail , requisities of effective segmentation and importance of market segmentation,
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Measurable. The size, purchasing power, and profiles of the segments can be measured. ...
Measurable. The size, purchasing power, and profiles of the segments can be measured. ...Accessible. The market segments must be effectively reached and served. ...
Measurable. The size, purchasing power, and profiles of the segments can be measured. ...Accessible. The market segments must be effectively reached and served. ...Substantial. The market segments are large or profitable enough to serve. ...
Measurable. The size, purchasing power, and profiles of the segments can be measured. ...Accessible. The market segments must be effectively reached and served. ...Substantial. The market segments are large or profitable enough to serve. ...Differentiable.
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