All human actors who play a part in service delivery and thus influence the buyer perception namely the firms personnel the customers and other customers in the service environment are a part of the
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In a different service situation, customers may choose not to perform the roles defined for playing a part in service delivery and thus influence the buyer's perceptions; namely, the firm's.
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In a different service situation, customers may choose not to perform the roles defined for playing a part in service delivery and thus influence the buyer's perceptions; namely, the firm's.
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