All the potential alternatives present with the consumers for purchase are known as
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Alternative evaluation ais the main term that is used for the potential alternative that is used by consumers.
Also, if there are a limited number of searches on the internal or external level then it comes under the decision making on a limited level.
Whereas when the choices are extensive in nature for the external and internal scope of the evaluation with many choices then it is extended.
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All the potential alternatives present with the consumers for purchase are known as the Buying decision process.
Explanation:
- When the consumers have all the potential alternatives for purchase with them then it is dependent on their buying decision.
- In the buying decision process of the consumer, the need or a want of the consumer is recognized.
- Then starts the next phase of searching for the product and when the product is found the process of comparison starts.
- The completion of evaluating and comparison of the product ends with the service selection of the and the ultimate decision of buying the product.
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