Question

An advertiser looking to drive conversions is using manual cost–per–click (cpc) bidding. which factor should be most important for this advertiser when deciding keyword bids?

Answer 1

Since the options are not given, I am giving an assumed general answer.

The correct answer is - The profit that is derived from a paid click.

Once the maximum number of CPC amounts has been set, it is important to check how many clicks the company's ads might begin to accrue. It is also important to check if these clicks are leading to any business results on the company's website. It is also important to remember that there is a constant change in the Internet traffic. Therefore, the CPC bids should be re-evaluated regularly.

Answer 2

Explanation:

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As an advertiser is using CPC bidding the main factor should be a value (profit) of paid click.

• Once the maximum number of CPC amounts has been set, it is important to check how many clicks the company's ads might begin to accrue.