an advertiser targeting only france determines that clicks have been received from people in switzerland. why might this happen?
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An advertiser targeting only France must get clicks only from France.
If he is getting clicks from Switzerland, it means that he is not using negative keywords to avoid misdirected clicks.
When citizens of Switzerland search using keywords which are related to France, they might land up on your website.
You can stop such users by using the location targeting option.
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