an advertiser wants to target people on the search network who have previously visited their website. what should they do? they should use device targeting they should use placement targeting they should create remarketing lists for search ads they should use location targeting
Answers
Q: An advertiser wants to target people on the search network who have previously visited their website. what should they do?
The above mentioned question gave quite a few suggestions, already.
1- device targeting: This refers to a practice of identifying and delivering ads to a specific audience, across their devices. i.e. cellphones
2- placement targeting: It is one of the ways ads are targeted to AdSense publisher websites. For instance, placement targeting would allow Google Ads advertisers to choose specific ad placements where they'd like their ads to appear.
3- creation of re marketing lists for search ads: Remarketing lists for search adsor the (RLSA) is a feature that lets one customize their search ads campaign for people who have previously visited their site, thus giving the ability to tailor bids and ads to such visitors when they're searching on Google and search partner sites as well.
4- location targeting: location targeting allows ads to appear for people in certain locations. You can choose locations such as entire countries, areas within a country like cities, or a radius around a location, or 'Google My Business locations', where the ads can be shown.
So out of all of those mentioned above, the best option is the 3rd option recommended, of creation of re marketing lists for search ads.
The answer to this question is:
They should create remarketing lists for search ads
The reason behind is:
Remarketing records for search advertisements (RLSA) is an element that gives you a chance to modify your promotions campaigns for individuals who have beforehand visited your site, and tailor your offers and promotions to these guests when they're seeking on Google and search accomplice or partnership websites.
Remarketing lists for search promotions (RLSA) is a component that gives you a chance to alter your search advertisements battle for individuals who have beforehand visited your website, and tailor your offers and advertisements to these guests when they're looking on Google and hunt partner websites.